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Sydney Westphal
Branding
Brand Creation
Home on the Range Rescue
Working towards my MBA, I took an Advanced Marketing Strategy class. In this class, we worked in groups to create our own brand and create a marketing strategy for the type of business we were creating.
My idea was an open-range animal rescue ranch called "Home on the Range."



Palmetto Parcel
Another class I took for my MBA was Digital Content Strategy where groups were also tasked with creating our own brand, in order to create a complete schedule and strategy for releasing content across all platforms.
In my group, I was in charge of the brand style, for which I made the company logo and some sample content.



Dope Aromas
In a Packaging and Specialty Printing class, I completed a semester-long project that involved creating an entire set of print materials including stickers, labels, packages, etc. for a candle brand of my own creation.



3 color labels
4 color stickers



Specialty print
Package design
Blooms & Co.
In my Commercial Printing class, I completed another semester-long project that involved creating my own brand and guidelines to follow for future brochures, booklets, and other marketing collateral.


Advertisement Campaign
Visiscape Studio
For an art studio brand of my own creation, I designed advertisements to be used in various forms, sizes, and intended uses.









Outdoor advertisement
Digital advertisements at various sizes
Promotional booklet
Media Package
Clemson Interpersonal Violence Response
In October 2023, for Domestic Violence Awareness Month, Clemson Interpersonal Violence Response came to me through Clemson Student Affairs Creative Services to create pieces of media to announce the events they were holding throughout the month.

Event flyer




Social media posts

Cover letter
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