Sydney Westphal
SYDNEY
WESTPHAL
GRAPHIC DESIGNER
Hey,
I'm Sydney :)
Hello!
I’m Sydney Westphal, a young graphic designer with a passion for turning ideas into visual experiences. I love the process of bringing concepts to life through design and approach everything with curiosity and creativity. I’m always eager to keep learning and growing as a designer because I believe that design isn’t just about making things look good—it’s about creating something meaningful that resonates with others.
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At the heart of everything I do is a simple goal: to bring a little more joy into the world. If my work can make someone smile, feel inspired, or see something in a new way, then I know I’m doing what I set out to do.
Skills
Adobe Creative Suite
Branding
Marketing
Layout Design
Visual Design
Layout Design
Microsoft Office Suite
Data Visualization
Illustration
Content Strategy
Being Cool
Adobe Creative Suite
Marketing
Microsoft Office Suite
Visual Design
Branding
Illustration
Marketing
Marketing
Content Strategy
Data Visualization
Being Cool
Jellycat Brand Analysis
E-Commerce
This project was a collaborative brand analysis in which our team selected a successful brand to evaluate its branding, market presence, and the key factors behind its success. We chose Jellycat, one of my personal favorite brands. In addition to contributing to the research and content, I was responsible for designing the slides for our final presentation. The slides shown here are a selection from the full presentation.
Semester
Spring 2026
Queen City Crunch
Digital Media Planning
This was a collaborative project in which our team developed a marketing campaign concept for Queen City Crunch Pretzels, a local snack company. Our goal was to research the brand, identify target audiences, and develop creative campaign ideas supported by marketing strategy and messaging. In addition to contributing to the ideas and content, I was responsible for designing the slides for our final presentation. The slides shown here are a selection from the full presentation.
Semester
Summer 2025
Home on the Range Rescue
Advanced Marketing Strategy
This was a collaborative project in which our team developed a concept for a new business, analyzed the market it would operate in, and created marketing strategies to support its growth and long-term success. I proposed the original business concept, Home on the Range Rescue, a free-range dog shelter designed to provide dogs with a more open, natural environment while they await adoption. In addition to coming up with the business idea and generating content, I was responsible for designing the slides for our final presentation. The slides shown here are a selection from the full presentation.
Semester
Spring 2025
Palmetto Parcel
Digital Content Strategy
This was a collaborative project in which our team developed a new brand concept, identified the brand’s target audience, and designed a digital content strategy to build awareness, engagement, and long-term growth. Our team created Palmetto Parcel, a South Carolina–based gift shop concept centered around curated products. In addition to contributing to the research and content, I was responsible for designing the slides for our final presentation. The slides shown here are a selection from the full presentation.
Semester
Spring 2025
Crumbl Cookies
Brand Insights & Digital Trends
This was a collaborative project in which our team selected a well-known company and conducted an in-depth analysis of its brand identity, market positioning, and competitive landscape. We chose Crumbl Cookies and our analysis explored how the company differentiates itself in the competitive dessert and bakery market. In addition to contributing to the research and content, I was responsible for designing the slides for our final presentation. The slides shown here are a selection from the full presentation.
Semester
Fall 2024
Adidas
Brand Insights & Digital Trends
This was a collaborative project in which our team selected a well-known company and conducted an in-depth analysis of its brand identity, market positioning, and competitive landscape. We chose Adidas and our analysis explored how the company differentiates itself in the competitive shoe market. In addition to contributing to the research and content, I was responsible for designing the slides for our final presentation. The slides shown here are a selection from the full presentation.
Semester
Fall 2024
